Bring on Spring, Xin Tian Di

Chinese friends, designers, and consumers alike have told me that Chinese people don’t like to wear a lot of color, so although this young man may not be anything special Stateside, he stuck out like a sore thumb here in Shanghai:

I ran to catch up with him so I could document just how fluorescent his outfit was… Although some of you may find his outfit offensively bright, this outfit in terms of offensiveness is nothing compared to the pot-bellied men who air out their belly sweat by rolling their shirts over their pot-bellies… This perennial trend comes to fruition in summer, so you’ll have to wait a few months before you can witness just how offensive Chinese sartorial culture can be.

But coming up sooner than this revolting trend is Shanghai Fashion Week! (which is also mildly revolting in its own way on occasion, but also has its highlights). But ya, the Fall/Winter collections are presented very late (in April!!), so I’ll start covering SFW this Friday with a show by the brand Content. They do some awesome digital printing stuff, as well as video presentations, so stay tuned!!


About chinesepeopledoyoustyle

The emergence of style in China
This entry was posted in Chinese People, Color, Content, Shanghai Fashion Week, Xin Tian Di and tagged , , , , , . Bookmark the permalink.

2 Responses to Bring on Spring, Xin Tian Di

  1. Christina says:

    Purple skinny jeans, yeah!!

    From what I understand from listening to my relatives, it seems like bright colors are eschewed because 1) they were discouraged/impossible to find during the height of the cultural revolution (other than red, of course) and 2) they’re associated with poor, unsophisticated rural bumpkins. Basically, the synthesis of an understanding of sophistication that comes from old black & white American films from the 40s + communist aesthetic from the 70s.

    But it’s 2010! & hopefully the future is bright.

    • hahaha, i hope the future is bright too!! and i really like your analysis of why chinese people dont wear color… its always interesting to see what the monochrome/boring people wear (in terms of brand/cut/fabric) vs the polychromes. its like 高调/低调, very interesting comparison/dichotomy. but youre right, color is certainly less integrated in chinese sartorial history, but they do pull off some color combinations that you dont see in the west; furthermore, theres a few chinese designers i know using lots and LOTS of color, will post about that soon 😉

      thanks for posting 🙂

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